You could appeal to the Hispanic market about financial services or products by using Hispanic humor. Keep in mind that Hispanics love to laugh and they enjoy comedy a lot. Mexicans in particular laugh about diversity, about events and things that do not go their way and even regarding death and themselves in some contexts.
Market experts claim that advertisers should build sales and loyalty with the correct emotional connections. Therefore, a Hispanic humor helps to reach a happy heart of an audience and helps in getting the point across. Nonetheless, when you use humor you have to be careful and may use translators as a cultural bridge. Humor sells well to Hispanics but you should choose carefully who will translate your messages.
You should also be careful not to be misunderstood or to insult. The message should be very clear to the people who act as the cultural bridge between your market and the product. To successfully reach out the Hispanic communities, look for professional and experienced translators to craft and test culturally and sensitive messages before you proceed full speed with your campaign. Rely on these translators talent in reading between the lines and knowing the cultural nuances well.
Tags: Hispanic Humor